Our Story So Far

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The Brand

Brioche by Philip is a modern French bakery and specialist coffee house. With more than 30 years experience, Philip first displayed his artisan skills in Melbourne as head baker of the internationally renowned Paul Bocuse bakery in Melbourne. French trained in Tokyo, Philip modernises traditional French style baking by adding a modern Japanese influence.

Brioche by Philip has won numerous awards (including best bakery in Melbourne and best sourdough in Melbourne) and has been featured in many newspapers, books and other publications. Brioche by Philip has truly become an iconic bakery/eatery for foodies and Melbournians alike.

What the critics
have to say

French trained in Tokyo, chef Philip largely classic repertoire shows an Eastern accent
The Epicure, The Age
The croissants are fantastic, as is everything else here; its all baked fresh each day to ensure the best quality for the customers
Foodies Guide to Melbourne
Philip was known for his baking wizardry at Paul Bocuse’s Daimaru bakery

Good Food Guide
A cabinet seduces with glistening sweet pastries, such as sour cherry Danishes and chocolate croissants and a neat array of savouries
Good Food Guide
Philip produces all the traditional French favourites along with a few inventive creations. The kitchen specialises in sourdough breads and specialty loaves such as orange or spice.
The Baker, the Butcher and the Coffee Maker
This is a bakery that knows how to get things right, from the quality ingredients and variety on offer to the presentation and packaging. Choosing what to eat with your coffee is extremely difficult.
The Baker, the Butcher and the Coffee Maker
Apart from the many wonderful loaves, sticks and rolls up for grabs, Danishes, current and cranberry rolls, almond croissants and the smooth flavours of Five Senses Coffee, are thrown into the mix
The Age
Will it be a pesto-smeared pizza scattered with vine-ripened cherry tomatoes, a soft spicy Japanese curry bun or a moist, chewy slab of sourdough spilling with filling? The Belgian choc-chip brioche and sour cherry Danish retain a loyal following from Daimaru days, decades ago. Smooth, mellow, Five Senses coffee complements.
The Epicure, The Age
Philip’s mix of classic French baking tradition and Japanese flavours brings a fresh approach to bakery items. His sourdough loaves are extraordinary, full of yeasty flavours, as are his crisp baguettes. However, Brioche is the star of the show…The Danish Pastries are the best in town, as is the stollen at Christmas time
Foodies Guide to Melbourne